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NEWS18 March 2011

Graham Page on neuroscience and market research


“Neuroscience is strategically vital to what we do.”

We speak to Graham Page, head of Millward Brown’s consumer neuroscience practice, about how market research is putting methods like eye-tracking, EEG scanning and implicit association tests into action.

Graham Page is chairing a session on neuroscience at Research 2011 in London next week.