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NEWS6 March 2014

Gorkana Group makes DIY survey play

News Technology UK

UK — Media intelligence group Gorkana is making a play in the DIY survey space with the launch of an online survey design and reporting platform.

The Gorkana Surveys platform is being pitched as a tool for PR surveys, crisis monitoring and “news jacking”.

Surveys designed using the service can be targeted to a network of “over four million potential respondents”, Gorkana says.

Gorkana Group CEO Jeremy Thompson (pictured) said: “Our current offering enables brands and corporates to understand what is being written about them. Gorkana Surveys takes this a step further – now our customers will also be able to know what their audience is thinking about them as well.”