NEWS4 September 2015

Gooding named as Pamco chair

News UK

UK — The newly-created Publishers Audience Measurement Company (Pamco) has named Aviva’s Jan Gooding (pictured) as chair.

According to Media Week, Gooding — who is group brand director at the insurance company — takes over from interim chair Rufus Olins, chief executive at Newsworks, the newspaper marketing body.

Pamco was established in April of this year as an eventual replacement for the National Readership Survey (NRS). When it launches next year, it will provide a comprehensive audience measurement service for newsbrands and magazine media across all platforms.

Pamco has also announced that it has appointed Ipsos Mori as its chosen provider for the new audience measurement service, which will be fully operational in 2017. Pamco will take responsibility for managing NRS audience estimates until that time.