The tech means brands and agencies can generate bespoke data sets across demographics and locations. The company said it was particularly aimed at reaching younger internet users, who are less inclined to fill in surveys and so harder to reach.

GlobalWebIndex carried out its own survey of almost 4,000 consumers in the US and UK through Pollpass and found that 74% were interested in providing feedback on new products being launched with 60% wanting the flexibility to take surveys ‘whenever they have spare time’ on mobile devices.

Jason Mander, chief research officer at GlobalWebIndex, said: "This new way of collecting survey data is designed around the most common online habits and behaviours. It’s about enabling a more proactive approach to market research and making these engagements feel entirely organic by mirroring the conversational style audiences are used to."