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NEWS7 November 2019

GlobalWebIndex launches TV Reach and Frequency

Asia Pacific Europe Latin America Media Middle East and Africa News North America UK

UK – Market research company GlobalWebIndex has introduced an insights tool for international media, TV Reach & Frequency.

The product means media planners can plan TV campaigns across 44 international channels in 42 markets including EMEA, APAC and the Americas and target micro-audiences using more than 40,000 attributes on each internet user.

TV Reach & Frequency queries data from GlobalWebIndex’s global panel about how frequently a channel is watched, at what times of day and the average time spent watching the channel during each daypart.

Jason Mander, chief research officer at GlobalWebIndex, said: “Our new solution allows media agencies and brands to run successful international TV campaigns – from concept to activation and measurement. With data that’s globally consistent, measured equally across all markets, it’s possible to get a much broader understanding of international audiences and the opportunities within.”

@RESEARCH LIVE

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