GlobalWebIndex launches TV Reach and Frequency

The product means media planners can plan TV campaigns across 44 international channels in 42 markets including EMEA, APAC and the Americas and target micro-audiences using more than 40,000 attributes on each internet user.

TV Reach & Frequency queries data from GlobalWebIndex’s global panel about how frequently a channel is watched, at what times of day and the average time spent watching the channel during each daypart.

Jason Mander, chief research officer at GlobalWebIndex, said: “Our new solution allows media agencies and brands to run successful international TV campaigns – from concept to activation and measurement. With data that’s globally consistent, measured equally across all markets, it’s possible to get a much broader understanding of international audiences and the opportunities within.”