The update will allow users to query Ava directly for answers and actions they need in real time and in context, rather than relying on email, support tickets or manual searches.

Areas that Ava can answer questions on include methodology and product, user provisioning, analyst escalation, content discovery and general frequently asked questions.

Caroline Vojdani, global head of customer success and marketing engagement at GlobalData, says: “Ava was built to work like a real research analyst.

“With the addition of the customer success agent, we are extending that intelligence to every interaction a user has with our platform, from understanding our methodology to unlocking access to new data.”