Global confidence in marketing industry remains strong

Warc’s Global Marketing Index (GMI) saw marketing budgets maintain their positivity in June with a rating of 52.7 and America continued to be the most optimistic at 56.3.

Asia Pacific shared this confidence at 55.5, the region’s highest reading since the index began, but Europe saw a second month of decline, slipping to 48.3.

Headline GMI – which takes into account marketers’ expectations for trading conditions, staffing levels and marketing budgets – registered a global value of 55.9 in June with 58.6 for the Americas, 58.2 for Asia Pacific and 53.0 for Europe.

The index of global trading conditions recorded a value of 58.1 with the Americas at 60.2, 59.9 for Asia Pacific and 56.1 for Europe.

Staffing levels index remained positive at 57.1 globally with 59.2 for both the Americas and Asia Pacific and 54.7 for Europe.

Data and journals director at Warc Suzy Young said: “Globally, marketing budgets continued to rise in June but this stems from solid growth in the Americas and Asia Pacific. European marketers are less confidence and have reduced budgets for a second month.