NEWS20 September 2011

GKA adds consumer, b2b arm Angelfish

UK

UK— Medical fieldwork agency Gillian Kenny Associates (GKA) is launching a new consumer and b2b-focused company called Angelfish.

The new firm will be led by GKA’s senior management team, MD Sophie Zadeh, operations director Lisa Boughton and business development director Richard Stephens (pictured).

Speaking to Research, Stephens said the company had experienced growing demand for consumer and b2b work, coming largely through its ownership of the QED Studios viewing facility business in Birmingham.

A website – thisisangelfish.co.uk – is due to go live later this week.

@RESEARCH LIVE

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