Gilthorpe (pictured) joins from Sparkler, where she was a senior consultant specialising in strategy development for the digital age. She will work alongside d.fferento/ogy’s research and insight teams to deliver brand and business strategies to clients.

“By adding Lizzie’s skillset, we can expand our offer considerably, moving beyond research and insight and into ground breaking strategic recommendations for our client’s brands and businesses,” said Mark James, the company’s director of insight.