GfK’s Burnett joins Behaviorally

Based in New York, Burnett (pictured) will work with clients throughout the North America region.

Prior to joining Behaviorally, she was vice-president of consumer life at GfK and has spent over 15 years with the company after starting her career as a research associate within the company’s qualitative practice. She also sits on the board of MyConnectedHealth.  

Ian Elmer, managing director of the US, Behaviorally, said: “In Jola, we have a passionate and ambitious human-centric leader who is a trusted source in shopper trends and behaviours. Her experience, innovative thinking and enthusiasm are a wonderful fit for our future-focused team.”

Formerly PRS In Vivo US, Behaviorally recently made senior appointments in Europe and Asia-Pacific.