Behaviorally hires omnichannel research head

Based in New York, Yadav (pictured) will lead the company’s commercialisation work for its consumer behaviour products.

Before joining Behaviorally, Yadav was head of global brand research at MetLife, and has previously worked for companies including PSB, Ogilvy and BAV Young & Rubicam.

Scott Brill, chief commercial officer at Behaviorally, said: “With Nisha’s experiences on both agency and client side, she will be a perfect fit to support the evolving omnichannel business questions associated with today’s retail landscape.”

PRS In Vivo US rebranded to Behaviorally at the start of the year.