Behaviorally hires midwest client VP

Corace (pictured) will support the company’s clients throughout the midwest.

Prior to Behaviorally, he was vice-president at the North American division of Verve, and has previously held revenue and client development roles at Maru/Matchbox, Millward Brown, and Nielsen-Bases.

The appointment follows that of Jola Burnett, who joined Behaviorally last month as vice-president, client development, based in New York, and appointments in Europe and Asia-Pacific.

Ian Elmer, managing director, US, Behaviorally, said: “Joe is highly adept at developing and sustaining valuable client relationships and will be a valuable part of the Behaviorally company.

“His track record for helping clients realise strategic value in research, innovative thinking, and strong leadership qualities are an excellent fit for our future-focused strategy as we help our clients drive shopper growth.”

PRS In Vivo US rebranded to Behaviorally at the start of the year.