Behaviorally hires midwest client VP

US – Behavioural insights consultancy Behaviorally has appointed Joe Corace as vice-president, client development, based in Chicago.

Joe Corace

Corace (pictured) will support the company’s clients throughout the midwest.

Prior to Behaviorally, he was vice-president at the North American division of Verve, and has previously held revenue and client development roles at Maru/Matchbox, Millward Brown, and Nielsen-Bases.

The appointment follows that of Jola Burnett, who joined Behaviorally last month as vice-president, client development, based in New York, and appointments in Europe and Asia-Pacific.

Ian Elmer, managing director, US, Behaviorally, said: “Joe is highly adept at developing and sustaining valuable client relationships and will be a valuable part of the Behaviorally company.

“His track record for helping clients realise strategic value in research, innovative thinking, and strong leadership qualities are an excellent fit for our future-focused strategy as we help our clients drive shopper growth.”

PRS In Vivo US rebranded to Behaviorally at the start of the year.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments

Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts