NEWS23 July 2014

GfK wins Morocco TV audience measurement tender

Middle East and Africa New business News

MOROCCO — GfK has won a tender with CIAUMED, Morocco’s joint industry committee, to deliver its electronic TV audience measurement (TAM) service.

Morocco is the first country in North Africa, and the second in the whole continent, to operate an electronic TAM system. The system will employ GfK’s universal metering system, TV Loggers, which is currently being used in Lebanon.

GfK has also been awarded a three year extension on its current radio audience measure (RAM) contract in Switzerland. Mediapulse AG has signed the company up to measure the official national statistics on radio consumption until 2016. It has been providing this measure since 2001.