NEWS8 August 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – GfK has joined forces with personal financial management app Money Dashboard to provide retailers and brands with UK consumer spending insights.
The partnership has formed GfK Consumer Wallet, clients of which will receive online access to data that allows them to analyse consumer spend by demographics and geographical region. Money Dashboard’s data is fully de-identified before being shared with GfK.
GfK Consumer Wallet is already available in Sweden and Spain.
“With Consumer Wallet, businesses can enjoy full insights into consumer spending at a company, category and cross-category level," said Gavin McLauchlan of GfK. "This give our clients an unparalleled view of the complete consumer spend”
The first results from will be available in early September.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Resources Group
Research Manager – Research with a Social Purpose!
£38 – 48,000 + great benefits
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments