GfK partners with Money Dashboard
The partnership has formed GfK Consumer Wallet, clients of which will receive online access to data that allows them to analyse consumer spend by demographics and geographical region. Money Dashboard’s data is fully de-identified before being shared with GfK.
GfK Consumer Wallet is already available in Sweden and Spain.
“With Consumer Wallet, businesses can enjoy full insights into consumer spending at a company, category and cross-category level," said Gavin McLauchlan of GfK. "This give our clients an unparalleled view of the complete consumer spend”
The first results from will be available in early September.
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