GfK partners with Money Dashboard
The partnership has formed GfK Consumer Wallet, clients of which will receive online access to data that allows them to analyse consumer spend by demographics and geographical region. Money Dashboard’s data is fully de-identified before being shared with GfK.
GfK Consumer Wallet is already available in Sweden and Spain.
“With Consumer Wallet, businesses can enjoy full insights into consumer spending at a company, category and cross-category level," said Gavin McLauchlan of GfK. "This give our clients an unparalleled view of the complete consumer spend”
The first results from will be available in early September.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments