Fore (pictured), who returns to GfK from Iconoculture, becomes senior vice-president in the market opportunity and innovation team while Hernandez joins as senior vice-president in qualitative and ethnographic, having previously been senior vice-president and global brand director at Firefly Millward Brown.

“Hetty and Robert represent the exceptional talent and expertise that clients expect from GfK, and I know that they are already adding value on key accounts and projects,” said Holly Jarrell, GfK’s chief client services officer.