13 March 2015
GfK grows margin despite drop in sales
GERMANY — GfK’s margin grew from 12.1% in 2013 to 12.3% in 2014, despite a decline in sales of 2.8%.
The sales figure for 2014 stood at €1.45m. According to the company’s financial statement, the decline was driven by portfolio adjustments and negative currency effects.
For 2015, GfK is aiming for modest organic growth as well as a further margin improvement.
The full release can be read here.
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