NEWS13 March 2015

GfK grows margin despite drop in sales

Europe Financials

GERMANY — GfK’s margin grew from 12.1% in 2013 to 12.3% in 2014, despite a decline in sales of 2.8%.

The sales figure for 2014 stood at €1.45m. According to the company’s financial statement, the decline was driven by portfolio adjustments and negative currency effects.

For 2015, GfK is aiming for modest organic growth as well as a further margin improvement.

The full release can be read here.