GfK gets Cunningham from Ipsos

Cunningham joins from Ipsos ASI where she was research director and will report to Iain Stanfield who was promoted to UK head of Brand and Customer Experience in March.

Stanfield said: “This [appointment] is a reflection of our business growth due, in no small part, to the integration of thought leadership in brand and communication research combined with an intimate knowledge of the needs of companies in the technology sector.”