NEWS22 September 2014
GERMANY — GfK has announced that media research agencies GfK Enigma and Media Markt Analysen will merge and now be known as GfK Media & Communication Research.
The company said that there will be an increased focus on digital media and consultancy services with the merger into a full service company.
The managing directors of GfK Media & Communication Research will be Bettina Klumpe and Armin Müller-Schroth and the company’s offices will remain in Wiesbaden and Frankfurt.
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