NEWS22 September 2014

GfK Enigma and Media Markt Analysen merge

Europe M&A News

GERMANY — GfK has announced that media research agencies GfK Enigma and Media Markt Analysen will merge and now be known as GfK Media & Communication Research.

The company said that there will be an increased focus on digital media and consultancy services with the merger into a full service company.

The managing directors of GfK Media & Communication Research will be Bettina Klumpe and Armin Müller-Schroth and the company’s offices will remain in Wiesbaden and Frankfurt.