20 April 2011
Getting to know the mobile consumer
Smartphone ownership grew 70% between 2009 and 2010, and continues to grow. Simpson Carpenter’s Alan Ellerton looks at the rise of multi-channel retailing.
Speaking at the Retail Research conference in London, Alan Ellerton, account director in Simpson Carpenter’s retail research team, looks at who’s using their smartphone to shop online, and how the market is growing.
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