NEWS2 July 2009
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
GERMANY— Online research association AGOF (Arbeitsgemeinschaft Online-Forschung) has formed a working group to establish a currency for mobile audience measurement.
The group will handle AGOF’s Mobile Facts study, which aims to develop an audience measurement and planning currency for mobile ads, working closely with advertising groups.
The study will begin by looking at mobile-enabled websites before moving on to other touchpoints such as mobile applications and text messaging.
In developing its methods, the group will build on work conducted by the AGOF together with the German Association for the Digital Economy over the past 18 months. It expects to call on a number of data sources to put together a clearer picture of the size and composition of the audiences of mobile websites.
The group plans to reveal more details of the methodology for the Mobile Facts study at the Dmexco digital marketing conference in September.
The 14 founding members of AGOF Mobile include phone companies T-Mobile International, Telefonica and Vodafone, and publishers Axel Springer, Tomorrow Focus, and Yahoo Germany.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better… https://t.co/9noaDFLgXQ
Comscore rebrands programmatic taregting business https://t.co/dP0nj1Ihb7 #mrx #marketresearch
Splio acquires Tinyclues https://t.co/ThBftrS6of #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Director – Strategy and Advisory Team
£80000–100000
Resources Group
Associate Director – International Agile Insights Consultancy
£45–55,000 + benefits
Spalding Goobey Associates
Director – New Business – Strategic Communications & Reputational Transformation Research
To £130,000 + Bens
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
RT @researchlive: Cultural strategy is about better understanding and reflecting people’s lives, and making sure brands act on better repre…
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments