NEWS19 November 2018

Fulford joins Proximity in strategy role

News People UK

UK – Data-driven creative agency Proximity has hired Mindshare’s Adam Fulford as chief strategy officer (CSO).

Adam fulford gabby_crop

Fulford (pictured, left) was previously managing partner at Mindshare and has extensive experience across client organisations and agencies in digital, CRM, branding, experience design and media.

He will be responsible for leading a 70-strong team across strategy, data, user experience and marketing transformation and will report to Proximity’s CEO, Gabrielle Ludzker (pictured, right).

Ludzker said: "Adam has rigorously travelled through our industry. From client-side to digital, CRM, branding, experience design and media, he’s done it all, making him a truly unique find. He is perfectly placed to harness the collective genius of the agency at a time when we are pushing boundaries in customer experience."

Fulford added: "Brand-defining experiences today do more with less, connecting data to experience, strategy to creativity, and business to customer across platforms and lifetimes. Proximity’s ability to join these dots, simply and easily, places them at the vanguard of advertising’s new age."