NEWS3 October 2014

Fulcrum goes it alone

News North America

US — Federated Sample’s online sampling platform, Fulcrum, is to become an independent division.

The demand-side platform and exchange for the buying and selling of sample, has been developed over the last five years.

Fulcrum will be led by Michael McCrary (pictured) as president, while Andy Ellis will lead Federated Sample.

@RESEARCH LIVE

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