NEWS13 November 2023

Freemavens makes senior analytics hires

Data analytics News People UK

UK – MSQ-owned insight and analytics consultancy Freemavens has bolstered its analytics practice with the appointment of Lauren Warnock as director and practice lead, and Stephanie Holt as senior consultant.

lauren warnock

Warnock (pictured) joins the company from Black Swan, where she was director of solutions strategy. Previously in her career, she spent five years at GfK Consulting, responsible for managing research surveys for the financial services sector.

At Freemavens, Warnock will aid the company’s development of its analytics products, including its recently launched data activation offer.

Holt previously spent five years at Kantar Consulting, where she focused on data-led brand, cultural and commercial growth strategy and audience, category and consumer segmentations.

Eleanor Lloyd Malcolm, co-managing director at Freemavens, said: "We are absolutely delighted to have Lauren and Stephanie on board. Together they bring market leading expertise to our growing practice.

"With Lauren’s leadership, we are poised for transformation and I'm excited to see the impact she will make as part of our team. Stephanie’s deep commercial experience will strengthen our strategy offering as we support clients in unlocking their biggest growth challenges."