NEWS20 May 2016

Frank joins NPD’s retail group

FMCG News North America People Retail

US – Global information company The NPD Group has appointed Kellen Frank as vice-president, product development for its retail business. 

Kellen Frank_crop

Frank was previously in customer business development at Proctor & Gamble. He became vice-president  and general manager of Duracell’s mass/club segment and worked on creating The Duracell Company when P&G divested it.

He started his career at NPD in 2008 when he joined as an account manager on the Walmart team.

He will be based in Bentonville, Arizona and will report to Jeremy Allen, group president, product management and development.