NEWS18 November 2015
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Global market information company NPD Group has introduced an analytic service integrating consumer segmentation schemes with sales and market share data.
The company said the new service will allow clients to view industry sales and market share at the category and brand level for each of their consumer segments.
George Terhanian, president, solutions for NPD, said: “Our clients recognise that good business strategy requires them to divide the market into segments, to learn all they can about consumers in the most appealing ones, and to then develop products, services and marketing strategies that resonate.
“They can now plug their own segment definitions into NPD data to understand both the ‘what’ and ‘why’ of each segment’s purchase behaviour. They’ll know immediately how effective they are at reaching and appealing to key segments.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
British Council
Research and Insights Manager
Up to £30,354 yearly gross plus £3,300 London Market Allowance yearly gross
Resources Group
Quant Research Manager – Technology
£32,000–£45,000+ Bens
Resources Group
Research Manager – Clientside Charity Sector
£38–40,000 + 30 days holiday + good benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments