Waldie (pictured) previously held senior leadership roles at Leger and Ipsos, and is currently a Canadian representative to Esomar.

Waldie has around two decades of experience in market and public opinion research, working with brands, governments, and non-profits.

The Vancouver-headquartered company said the appointment would strengthen its leadership in Western Canada.

Waldie joins Angus Reid Group following its recent merger with Rival Technologies and Reach3 as part of Rival Group. At the time, the companies said the move would unlock shared access to tools, panels and research capabilities and bring more stability and reach.

“As our business grows across North America, we’re seeing increasing interest from some of Canada’s top research talent who want to be part of what we’re building,” said Angus Reid, chairman and chief executive of Angus Reid Group.