Baldini (pictured) will support Rep Data through the next phase of its expansion in his new role, as well as data collection innovation.

Prior to his time at Kantar, Baldini was vice-president of engineering and product development at Lightspeed GMI, which was later acquired by Kantar.

Other previous jobs include senior technology roles at Apollo Intelligence, Muze Inc., Sabey DataCenter, Exodus Communications and Premera Blue Cross.

Patrick Stokes, founder and chief executive at Rep Data, said: “Joe’s experience at Kantar and Lightspeed GMI aligns perfectly with our mission to deliver the most reliable, repeatable data collection solutions in the industry.” 

Vignesh Krishnan, chief technology officer at Rep Data, added: “Joe’s strategic vision and deep engineering expertise will sharpen our research and development roadmap.

“His guidance on our board will accelerate our already industry-leading quality initiatives and further cement Rep Data’s leadership in fraud prevention for market research.”