Expanded roles for Rep Data execs
The promotions will see Steven Snell (pictured right) named executive vice-president of research and Ricky Odello (pictured left) become executive vice-president of sales.
Snell leads research strategy at Rep Data, overseeing the company’s research practice, and has prior experience leading the Survey Center of Excellence at Goldman Sachs and working as a founding researcher at Qualtrics Research Services.
In his newly expanded role, Snell will combine leading research strategy and supporting product development and data collection policy.
Patrick Stokes, founder and chief executive at Rep Data, said that Snell was “a respected voice in the research community and a true champion for quality”.
Odello had been serving in a senior commercial leadership role at Rep Data, and has previous experience working for Cint, SSI and Lucid.
His new role will see Odello lead Rep Data’s sales strategy.
“Ricky’s strategic mindset and strong client relationships have been key to our growth,” said Ryan Rothe, chief revenue officer at Rep Data.
“This promotion recognises his leadership in helping clients get the most out of our evolving suite of services and technology.”

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