Expanded roles for Rep Data execs

US – Market research and data quality business Rep Data has expanded the roles of two of its executive leaders.

Ricky Odello and Steven Snell

The promotions will see Steven Snell (pictured right) named executive vice-president of research and Ricky Odello (pictured left) become executive vice-president of sales.

Snell leads research strategy at Rep Data, overseeing the company’s research practice, and has prior experience leading the Survey Center of Excellence at Goldman Sachs and working as a founding researcher at Qualtrics Research Services.

In his newly expanded role, Snell will combine leading research strategy and supporting product development and data collection policy.

Patrick Stokes, founder and chief executive at Rep Data, said that Snell was “a respected voice in the research community and a true champion for quality”.

Odello had been serving in a senior commercial leadership role at Rep Data, and has previous experience working for Cint, SSI and Lucid.

His new role will see Odello lead Rep Data’s sales strategy.

“Ricky’s strategic mindset and strong client relationships have been key to our growth,” said Ryan Rothe, chief revenue officer at Rep Data.

“This promotion recognises his leadership in helping clients get the most out of our evolving suite of services and technology.” 

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

THE INDUSTRY
REPORT FEATURING
THE MRS LEAGUE
TABLES

Includes:

  • highest turnover and fastest growers
  • Research spend, innovation and trends
  • gender pay gap reporting

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts