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NEWS9 February 2012

ForeSee to analyse npower’s mobile and web user experience

New business UK

UK— Energy provider npower has hired customer experience analytics firm ForeSee to analyse and measure the experience of customers using its website and mobile apps.

Tony Summers, product manager of internet and emerging technologies at npower, said: “The company recognises the importance of the mobile channel in serving our customers.

“Customer experience analytics from ForeSee will help us truly understand the needs of our mobile customers and help us to develop a comprehensive mobile strategy.”

@RESEARCH LIVE

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