NEWS3 September 2010

Food and Drink Research

Food and Drink Research was a one-day conference packed with know-how and ideas to help research in an increasingly competitive environment. It updated delegates on the latest trends including how consumers shop for food and drink post-recession.  With a focus on how consumers engage with brand messages in a fragmented landscape; the agenda covered everything from neuroscience to video blogs, ensuring cutting edge of research innovation and discovery.

Food and Drink Research was a one-day conference packed with know-how and ideas to help research in an increasingly competitive environment. It updated delegates on the latest trends including how consumers shop for food and drink post-recession.  With a focus on how consumers engage with brand messages in a fragmented landscape; the agenda covered everything from neuroscience to video blogs, ensuring cutting edge of research innovation and discovery.

Download Conference presentations here

Siemon Scamell-Katz, Global Director, Retail and Shopper, TNS Magasin

POP and the pursuit of happiness: Neuroscience and measuring consumer reactions

Jane Barrett, Head of Social Science Research and Rachel Conner, Principal Social Science Researcher, Food Standards Agency

Policy-makers: Creating a new agenda for social science research

Ben Miller, Head of Shopper Insights

Food and drink shopping behaviour: Researching post-recessionary drivers and changes

Graeme Lawrence, Director, Virtual Surveys

Lifestyle deep dive qualitative research: Extending the reach of online communities

@RESEARCH LIVE

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