Part of the FlexMR InsightHub platform, InterviewMR includes features such as high-definition video capture, interactive stimuli, annotation tools and AI-supported analysis.

InterviewMR will also allow researchers to carry out video discussions, invite participants to sessions and add features such as visual imagery and video, polls and emoji reactions.

InterviewMR fully integrates with the company’s video analysis tool VideoMR on InsightHub, with video content from InterviewMR automatically recorded and stored in VideoMR.

The new features will replace the Focus GroupMR tool in InsightHub, with all clients gaining immediate access to InterviewMR. Recordings from Focus GroupMR will continue to remain accessible in the VideoMR library.

Annette Smith, product owner at FlexMR, said: “We’ve designed InterviewMR to facilitate in-depth video research. It’s a powerful addition to the integrated suite of suite of data collection and analysis tools that InsightHub offers.”

Paul Hudson, chief executive at FlexMR, added: “It’s fantastic to finally see this new tool launch on InsightHub. It has been an exercise in innovation and creativity as we balance client and respondent feedback with our own desires as research experts, and I believe this new tool not only strikes that balance well, but exceeds expectations.”