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NEWS22 November 2013

FleishmanHillard hires global research and analytics head

North America People

US — Communications firm FleishmanHillard has appointed Christina Liao as head of its global research and analytics practice.

Christina Liao

Christina Liao

Liao joins the agency from The Coca-Cola Co., where she headed its knowledge and insights team. Before that, she was the vice president of analytics and insights for CMI, a market research firm.

At FleishmanHillard, Liao’s job title is senior vice president and senior partner, director of applied data.

President and CEO Dave Senay said: “Christina is a wonderful addition to our team at a time when our ability to gather, make sense of, and apply research and analytics for our clients’ competitive advantage is critical to our success.”