NEWS23 June 2010

Flash technology partnership for Confirmit and Annik

Europe North America Technology

US— Confirmit has partnered with research IT and operations company Annik to promote the latter’s SurveyFlashTools to users of its survey software platform.

Annik’s technology allows for the inclusions of interactive Flash objects in online surveys, but requires no knowledge of Flash programming, according to the company.

“With no development costs, users pay as little as $30 for Flash usage on a 300 sample survey,” according to a statement. Flash components currently available include sliders, text highlighters, multimedia players and advanced rating tools, with regular updates planned.

Confirmit’s chief strategy officer Pat Molloy (pictured) said: “Respondent engagement is now a major issue with online surveys. Tools that can make surveys more appealing and increase response rates are therefore a real advantage for our clients.”