Firefish UK names cultural insight strategist

Liu (pictured) was previously at Basis, where she led the firm’s semiotics and cultural strategy unit.

In her work, Liu focuses on the cultural nuances of the Asia-Pacific region and how they can be applied as part of a global strategy. She speaks both Chinese and Japanese.

Fran Alberry, head of cultural insight at Firefish, said: “I’m so happy to have Zoe on the team.

“Her work on big, global semiotics and cultural strategy projects, her deep understanding of the Asia-Pacific region, and her expertise on diversity and inclusion studies across sectors are a great fit for our team.”