Firefish UK hires cultural strategist

Robbins (pictured) previously spent five years at Kantar, most recently as senior consultant at Kantar Consulting, and has also run an art exhibition in London on the future of marketing to women.

In her new role, Robbins will work on Firefish UK’s futures projects, which anticipates future trends and how that could affect clients.

The appointment follows the recent recruitment of Sylvain Molinier as senior director of futures at Firefish USA, based in its Brooklyn, New York team.

Daniel Rose, managing director of Firefish UK, said: “Hannah’s passion, experience and ability to make the seemingly complex into something clear, impactful and right for the brand fits so well with what we are all about, so I know she is going to fit right in.”