NEWS23 February 2021

Firefish hires futures director in US

News North America People UK

UK & US – Insight consultancy Firefish has appointed Sylvain Molinier as senior director of futures, based in its Brooklyn, New York team.

Sylvain-Molinier firefish_crop

Molinier (pictured) joins the company from Hall & Partners, where he was a director. Prior to that, he held senior roles within Kantar Futures.

His brand strategy and innovation work has included clients Unilever and The Coca-Cola Company.

As part of the Firefish US leadership team, he will apply cultural insight, foresight, trends and semiotics.

Beth Broughton, president, Firefish USA, said: “Sylvain’s knowledge and experience are second to none, both on a global and local level.”