Firefish says the quant service will complement its existing offering and that a “raft” of new research services for the brand, communications and culture sectors will be launched.

CEO Jem Fawcus said: “We have added some excellent minds to our team, and are now looking to shake up the quantitative world with the launch of our own quant and integrated offerings.”

The agency has reported a 69% jump in sales for the first six months of the year to £3.35m, more than half of which was due to international business. During the period Firefish said its Aquarium social media platform had seen a “number of big wins”.