The Pitch Pack is billed as a flexible package of specialist film and research service options that provide “an independent and creative view of a brand, its market and the people that interact with it”.

Bob Cook, director of innovation and inspiration, said: “We’ve long been aware of the need for this kind of versatile service at a more informal level from agency relationships. Pitch Pack will make life simpler and less stressful for clients who can have something appropriate designed specifically for their needs.”