NEWS2 February 2016
AUSTRALIA — Research firm Fiftyfive5 has boosted its Shopper and Category capabilities with the appointment of Sue Temple and Peter Firth.
Temple joins from Woolworths as director, Shopper and Category, while Firth joins from TNS as a consultant.
“We are delighted to be attracting the calibre of professionals such as Sue and Peter to our business," said Darren Kemp, partner, Fiftyfive5.
“These appointments reflect the increasing importance, we see and our clients are demanding, in uncovering retail, category and shopper insights and combining them with consumer, brand and marketing research to reveal new opportunities for innovation and growth.”
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