NEWS13 December 2022

Fenton to lead ad solutions at MarketCast

Media News North America People

US – Research, analytics and data science business MarketCast has appointed Kantar’s Amy Fenton as head of advertising solutions.

Amy Fenton

Fenton (pictured) was previously chief client officer at Kantar North America, where she led client service teams responsible for managing brand and advertiser relationships.

At MarketCast, Fenton will lead the company’s advertising research, which covers the advertising process including early creative concepts, copy testing and advertising attribution.

She will be responsible for the MarketCast’s Ad Solutions business, which includes a team of over 200 advertising researchers and a portfolio of products, including those from MarketCast’s recent acquisitions of Phoenix Marketing International, Communicus, and Invoke.

Fenton will also work with MarketCast’s product, technology, data science teams to further develop its advertising services.

Prior to her time at Kantar, Fenton held research, client service, and marketing leadership roles at Ipsos and before that she worked at Nielsen on the ‘Buy’ side of the business (now NielsenIQ).

John Batter, chief executive, MarketCast, said: “Amy’s experience guiding large research and client-focused teams will be invaluable to MarketCast as we continue to aggressively innovate and grow our Ad Solutions portfolio.”