The partnership aims to give Ugam’s customers access to the Fulcrum online respondent exchange platform, while Federated’s clients gain access to “a low-cost project set-up alternative” through Ugam’s operations staff.

Patrick Comer (pictured), CEO and founder of Federated Sample, said: “By combining Fulcrum’s project management suite with Ugam’s deep operation knowledge, we can provide a model to those customers that don’t want to be overly burdened with set up, but desire to have control over the sampling of their surveys.”