Sanyal (pictured) was previously senior staff user experience researcher at Meta and also had a prior role as research director at Prudential Financial.

Anchal Chabra, co-chief executive officer at Factworks, said: “Having previously worked with Supriya when she was a client of Factworks, I have seen firsthand her ability to create meaning and clarity from detailed findings and deep data analyses.

“We are thrilled to have her on board and look forward to the invaluable insights she will bring to our team.”