NEWS9 March 2011

Face and Reckitt Benckiser on co-creating new products

Video

“Co-creation gives us the chance to innovate with consumers rather than at consumers.”

Esther Garland of Face and Marilena D’Amone of Reckitt Benckiser on how co-creation can be applied to developing new products in BRIC markets (Brazil, Russia, India and China).

 

@RESEARCH LIVE

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