De Bryne was a partner at EyeSee for 10 years, having worked to develop proprietary technology and build up the firm’s commercial capabilities, including helping to secure a 2020 capital round.

Tilleuil will take up a position on the company’s board of directors after stepping down as chief executive, having led the company for more than a decade since its beginnings as a Ghent-based start-up.

Marija Djordjevic, former product director at EyeSee, has also been appointed as head of crafts at the company.
EyeSee is a Belgian firm focused on behavioural research and eye tracking, and employees 150 people in seven offices worldwide.

Wouter Verlinden, president of the board at EyeSee, said: “The board is convinced that Joris and the EyeSee team are eager and ready for what’s coming up next considering the insights expertise, tech advancement and new organisational structure.”