Vrancken most recently spent three years as chief revenue officer at quantitative behavioural agency Nailbiter, where he led sales and marketing.

Prior to that, Vrancken held various senior roles at Nielsen and NielsenIQ in Europe and Singapore.

Ghent-headquartered EyeSee works with CPG, healthcare, tech and media clients globally, operating from hubs in cities including New York, London, Paris and Antwerp, where Vrancken is based.

Last year, the company launched an AI-based predictive eye-tracking tool.