Gilbert (pictured) has spent 20 years working in qualitative and quantitative research, most recently as director of research and consulting for Market Probe Europe. He has also spent time as a senior consultant at CFI Group.

At YouGov he will report to Marek Vaygelt, head of consumer, technology and telecoms consulting, who said: John’s breadth of experience on both the agency and clientside of our industry further develops the YouGov offering in this market.”