NEWS6 January 2011

Experian Hitwise makes Indian debut

Asia Pacific

INDIA— Experian has launched Hitwise, its internet measurement service, in India.

Hitwise will report on more than 200,000 websites across 119 industries and six million search terms, based on the anonymised and aggregated internet activity of an opt in-panel of web users.

Navin Chandani, managing director of Experian Marketing Services in India, said: “India is the fourth-largest internet population in the world and one that is growing rapidly, and Experian Hitwise will provide marketers with the kind of competitive intelligence to help them accurately measure and drive even greater returns from their digital marketing activities.”

An early report shows that Google, Google India, Facebook and Yahoo India are the most visited websites in the country.

The Indian service joins other Hitwise operations in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada, France and Brazil.