James (pictured) left Omniture in 2010 after selling it to Adobe for $1.8bn, and bought out business data dashboard software producer Corda Technologies earlier this year, which served as the platform on which to build Domo.

Its first product release is an executive management platform that “sits on top and connects” with existing data streams such as customer relationship management, enterprise resource planning and financial systems, as well as any proprietary technology, the company says. From there, the platform delivers real-time intelligence from all those sources into one browser-based view. The firm said that the tool is currently being used in beta mode by 24 clients.

James serves as Domo chairman and CEO and is supported by Corda founder Neal Williams, Benchmark Capital’s Matt Cohler, Mark Gorenburg of Hummer Winblad Venture Partners and Symantec chairman Fraser Bullock as board directors.

Alongside the recent $33m funding, Domo raised $10m through an angel round in May.

James said: “Today it’s game day on for Domo. We are thrilled to introduce our brand to the world and we couldn’t be more pleased to have the experience of this board behind us. Domo’s board members, investors and angel investors have served as leaders and advisors to some of the world’s largest internet and SaaS companies. As Domo seeks to redefine business intelligence and build a billion-dollar business, their collective insights will allow us to accelerate on the delivery of our plan.”

The company is online at www.domo.com.