Hollis (pictured) was previously at Millward Brown, later Kantar, where he served as chief global analyst and was involved in the development of brand and advertising effectiveness frameworks, including Brand Dynamics, the foundation of BrandZ.

At Delineate, Hollis will help the company’s leadership team shape the strategic direction of the platform, methodologies and thought leadership.

James ‘JT’ Turner, founder and chief executive at Delineate, said: “Nigel brings a rare combination of deep theoretical understanding and decades of practical experience advising some of the world’s most sophisticated brand owners.

“As Delineate continues to invest in and scale its proprietary intellectual property, having Nigel’s counsel will be invaluable – both in sharpening how our technology and methodologies help brands grow, and in ensuring our thinking remains grounded in what truly works for clients in the real world.”