NEWS4 March 2010

Ex-JD Power researchers rev-up new automotive research offer

New business UK

UK— Former JD Power researchers Chris Brown and Sue Barnes have launched an auto-industry focused agency called Brownsauce, with a full-service offer covering research design, customer satisfaction research, brand tracking and project management.

The new business has already bagged a contract from an undisclosed “major global automotive manufacturer” to run an ongoing tracking programme.

Barnes said: “We are delighted to take on the design and management of this exciting programme. It is another demonstration that the severely wounded auto sector continues to see the essential value of market and consumer intelligence in such tough times.”

At JD Power & Associates, Barnes was European automotive director while business partner Brown was latterly EMEA operations director, having previously been a senior research project manager.

Brown has also spent more than a decade in various roles within TNS, while Barnes’s career includes stints in marketing for British Airways and in brand development at Nissan Motors.